Norwich Devils American Football Club

1989 BNGL National Champions - 2002 BAFL Division 2 Champions - 2007 BAFL Division 2 Champions

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Devils Unveil New Uniforms and New Sponsor

The Devils are delighted to announce a Major Club Sponsor for the 2018 & 2019 Season, along with an unveiling of their new Uniforms.

Kevin Foley, owner of K Foley Ltd which owns and manages 5 McDonald’s stores in and around Norwich and Great Yarmouth, (Seen below Right shaking hands with Devils GM Chris Handley), has put pen to paper on a Major sponsorship deal which will help the Devils take on the National League in 2018 and beyond.


‘Tying up a great American Brand such as McDonald’s with a great American sport was a must do for my business. So tying up my 5 local franchises with the local American Football team was a no-brainer. As my business grows and takes on other stores, it will be great to see the Devils grow back into the formidable team it has previously been. I have heard the Club’s long term plans and couldn’t fail to be impressed. The ambition at the club is infectious and I will be working with the whole team to support this growth. 
There are many similarities between us and I have been blown away by their enthusiasm and ideas. This will not merely be another shirt sponsorship deal, K Foley Ltd trading as McDonalds is keen to get involved with all aspects of growing the club and we could not be happier. It is hoped that we will link up regularly to support the Club’s chosen Charity as well as the Ronald McDonald House Charity ( we support as a company.’  – Kevin Foley



‘The Devils are really excited to team up with K Foley Ltd. Having a sponsor such as McDonald’s working with us makes for a fantastic all American pairing. Being Norfolk’s only National League team it will really help grow the club and sport across the region and hopefully ensure our success in the upcoming season and beyond.  We are really looking forward to working closely together over the coming years’ – Chris Handley


IMG_0065The Sponsor unveiling also allows the Devils to reveal their new Uniforms for the 2018 Season. Taking inspiration from the Uniforms worn during the Devils unbeaten, and ultimately championship winning, 2002 season the Devils have returned to a Gold Top and Navy Bottoms. Designed by our Slot Receiver and Creative  Designer by trade, Matt Bowers, and produced by Alpha Performance the uniform, modelled by Linebacker James Harrod, provides the Devils with a fresh and exciting look for their return to the league, as well as the highest standard of kit to enable them to perform at their best on the field.


Many thanks to John Mallet Photography once again for his fantastic shots.

The Devils will be taking to the field for their first game of the season away at London Blitz B on Sunday 29th April before returning for their first home game on Sunday 20th May. We are still on the lookout for players, coaches, support staff and sponsors. If you think its something you may be interested in, please check out the recruitment or sponsorship pages on our website or simply contact us to discuss how you can help.


Updated: 10 April 2018 — 16:46
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